Responsible for GTM of global retail and field marketing initiatives, including
reformulation of Powerade. Inclusive of programming, shopper marketing, trade marketing,
merchandising, field marketing and sales tools. Managed reformulation and rebrand of
Powerade assets. Raised hand to lead stretch brand management assignment in innovation to
develop powders and Zero ancillary product lines, sidelines and adding new channels (home
improvement/construction, education). Managed $25MM cold equipment program to distribute
refrigerators and vending machines with distributors (not pictured below).